Should You Consider Unifying Your CRM And ERP? |
Posted: March 28, 2013 |
A lot of businesses now talk about creating a responsive enterprise by unifying their ERP and CRM software solutions. But many others are also skeptical about possible repercussions. Before the concept of integrated enterprise had emerged many had already implemented ERP and CRM separately and those two had functioned as standalone systems for many years. So, quite naturally question arises ‘why take the risk of integrating these two applications?.’ many organizations are yet to discover the necessities of integrating the two most important business applications to create an improved enterprise environment. Some of the factors that further meddle with the decision making are:
But in actuality, there are more than one reason for companies to integrate between ERPs and CRM software. The major one is to create a unified, collaborative environment within the organization. The benefits of a successful integration are far reaching in improving the overall performance of an enterprise. Some of those are enumerated below:
ERP software solutions offer an insight on a customer’s financial history and when it is integrated to CRM software it allows sales representatives to form a better understanding of a customer’s position in the sales process. It will help sales representatives to better design a tailored product for customers. The integration will facilitate a unified and collaborative enterprise by promoting interactions in the organization divided in silos. Successful integration will speed up customer order processing and therefore, will ensure better services. Things to remember during integration However, there are few important points that you must keep in mind during the integration process.
ERP integration will allow the sales executives to check pricing and products; place orders; as well as generate quotes and invoice with within customer management software. ERP integration will expand the capacity of CRM software solutions to make it a complete sales tool.
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